How To Get More Website Traffic
It used to be that you could really get more website traffic by austerely throwing a bunch of excellent keyword search phrases on your pages and in the HTML “tags.” Of course search engines got surpass, and so the “experts” started to tell us that we just needed high-quality content. “Build it and they will come,” became the operating theory of many.
Of course, it just wasn’t right. You still needed to optimize the pages. After all, if your page was about ultralight backpacking, how would the search engines know that if you didn’t use the phrase a few times on the page? And if you preferred to call it “fastpacking,” there was by no means a way for all those searchers of “ultralight backpacking” to find your page – even if it was exactly the content they wanted.
So optimization still matters. But when the search engine algorithms changed again they started to place less emphasis on “on site” optimization. You still need those keywords on the page, but this is no longer enough. You also need to have other sites linking to yours, to show that you are vital. Links have become very vital if you want more website traffic from search engines.
The type of link matters though. Reciprocal links – where you trade with a further site – are no longer of much value. Search engine algorithms have been adjusted for the fact that sites started trading beside the point links just to boost rankings. Only one-way unpaid links are considered a right “vote of confidence” by the search engines, and so these are what you need.
Now, some experts still claim that you get links by having fantastic content. People read your page, like it and so link to it. That would be nice, but it isn’t common at all. In fact, there are several things incorrect with this theory.
First, how do the readers find your page to start with, so they can then choose they like it enough to link to it? If you have no incoming links, the search engines ignore you, so how does anyone find the page? Secondly, if some visitors do make their way to your pages, will they have websites to link to you from? Most internet users either don’t have a website or they barely know how to make a link.
Finally, serious webmasters are hesitant to link to other sites too often now. Why? They don’t want to link to possible competition for starters. But the larger reason is that a given page can only has just so much “voting potential” according to search engine algorithms, so owners of sites like to divide it up in beneficial ways – like by linking to their own pages and sites.
So getting incoming links is the way to get more website traffic, but they are hard to get. What can you do? You can pay for traffic, but with many sites this is impractical. If your site makes ten cents per visitor and you pay fifty cents to get one, you are just throwing your money away.
Now, before I answer the question of how to get more traffic, let me add an encouraging note. Divergent to what some are saying, excellent content is not beside the point now. Don’t listen to the skeptics. I recently read an attitude piece by a webmaster who said the ancient thought of “building a fantastic website with fantastic content” in order to get traffic was “foolish nonsense.” It isn’t.
What do we want when we search for things online? We want fantastic websites with fantastic content, right? That is exactly what the search engines are trying to point us too. The fact that they don’t do it perfectly doesn’t mean they aren’t getting surpass at it. So as they get continue to improve, you want to have the kind of site that they are looking for. If you’re thinking long term, have excellent content.
Finally, one of the best ways I have found to generate more website traffic is with simple articles like this one. Submit it to a few article directories, and you’ll get some readers. If they like it, some will even take it and use it on their websites, making valuable one-way links. That helps with your search engine rankings. Meanwhile, some readers will like it enough to want more, and they’ll click that link in your resource or “about the author” box at the end of the article.
Copyright Steve Gillman. For your Free Online Writing Course, and to see how you can get the ebook “50 Ways To Get Traffic,” visit : http://www.999articles.com
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