Does Microsoft really want to be an enemy of Google? Worldwide, Google holds a market share of 44.1%, the biggest rival Yahoo! comes on 28.7% and the Microsoft search engine MSN merely on 12.5%. Even more distinct are the numbers in Germany: With a market share just under 90% Google outclasses the international competitors. Shortly after the founders of Google developed the PageRank algorithm in 1997, the beta-version of their search engine at Stanford University, California was quickly enjoying enormous popularity. The search engine was just better than everything known so far. The number of enthusiastic users rapidly increases. PageRank ranks websites by their relevance dependent on the incoming links. Today, Google is one of the fastest growing companies worldwide. Within four years Google had a 70-fold increase in sales – the benefit even increases 209-fold. Google earns 99% of its sales from selling Ads. The two advertisement systems AdSense and AdWords are each gaining half of the profits. From the beginning money was not important to the founders of Google; they wanted to make the world a better place. It’s their Vision to make any kind of information accessible to anybody. In this point of the movie we have the first scepticism towards Google: the whole information will be controlled by Google. Today, Google offers its search function in more than 100 Languages. In addition they offer a constantly growing list of currently over 80 free features. Using these

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