The hoopla over duplicate content has been going on for quite some time now, and I see it as simply just another money making scheme by online entrepreneurs wishing to chase down the Golden Goose. Almost every day, my inbox is inundated with yet another “article converter” that is guaranteed to make my private label rights articles hit the top of the search engines with no fear of the Google Police knocking at my PR door, screaming “Duplicate Content!”

I ofttimes wonder how many of the so called gurus take the time to really read the Google Adsense Program Policies. And I wonder many times during my working day just how many people open their wallets to let fly their hard earned dollars to these people.

Here are Google’s exact words, and I quote: “Do not create multiple pages, subdomains, or domains with substantially duplicate content.” What does this really tell us? Does it tell us that the PLR sites that sell thousands of the same articles to people who don’t have time – or are too lazy – to write their own content are breaking Google’s rules? Not hardly. Google is telling us that we cannot create what used to be called “mirror sites” (This is a Web site which contains the same information that is located on another site. If the site abc.com is the same as def.com, then it may be disqualified from listing by search engines) in an attempt to increase Page Rank and increase Adsense income.

Many opinions abound on the forums and elsewhere on the web discussing duplicate content. And many netrepeneurs have taken advantage of the misinterpretation of Google’s policies to capitalize on this. Because Google has made this the era of content, everyone that is involved in the online communities is scrambling for the proper answers. I see threads that are three to five pages in length on the more popular forums with people agonizing over their fear of duplicate content. What a field day for the guru’s! I wonder how many thousands – perhaps millions – have been made by people taking advantage of this fear factor?

Lets examine the facts. If there really was a duplicate content filter then many news web sites that publish AP or Reuters news would be banned from search engines. Many catalogue sites would go under, because they sell the same products, using the same promotional items as other sites. Affiliate sites would be banned from the search engines because people use the promotional items provided by the site owners. And even the giant eBay would go under, because anyone who has spent time there sees a ton of items listed which are identical, using the same description, same images, and same user ID. I wonder how Copyscape.com would handle this?

What about the sites that put articles and ezines in archive. This content ends up being displayed both in static pages and archives as well. Penalized for duplicate content, when the website owner wants to have his articles available to the general public? I doubt it…

Common sense is the order of the day. If you take the time to provide original and unique content to your site, the site is well optimized for the search engines, and you have relevant backlinks, then your site will do well with no fear of penalty.

Don’t use article scrapers, which mirror the exact content of other sites, and is nothing more than a rip off. If you buy PLR articles, try to rewrite them in your own unique voice. If your budget will allow, hire a ghostwriter to create articles pertinent to your particular niche. And most of all, just use plain common sense!

Visit http://www.for-the-record.biz for more relevant articles on duplicate content, seo, rss and blogging. Updated weekly…

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Have you notice a lot of talking about this great blogging software called Expert WordPress around the web? Then you’re not the only one.

This awesome software has taken place all over the internet. However I thought I should post about it here with all the information I can gather for now in order you can stay well informed up about the upgrades

Essentially Expert WordPress is a blogging software but with a whole lot of features stacked on top of it… features that seem to make it a pretty interesting big tool.

theme generator and then choose from a list all imaginable plugins that you can instal and active on your blog.

After that you can go about submitting your content – you can set the content to appear on schedules, including into the future, plus you can take advantage of ping your content via various means disclosed in a tutorial series…

Nevertheless after your blog is looking awesome with all the cool content, Expert WordPress helps you generate traffic and promote your site around the web. At the moment there are a huge traffic campaign all over the web since the site has a free version for use it immediately full with adsense and clickbank content integrated to monetize your free blog since the very beginning.

There is a special tutorial post to teach how to obtain links and a few extra visitors. I’ve also heard talk about of social bookmarking and rss feed promotion I’m sure you will take advantage of the capacity these tools have since you can publicize your own content in different way. As a final point Expert WordPress it appears that lets you manage your sites too.

You can view and make changes to your multiple sites from the one control panel, as well as monitor certain aspects of them. One plug-in we saw released was WP-Twitip-id. This plugin once integrated allows users to specify their Twitter ID in the comment form and it will be added to their posted comment with a suggestion to follow the commenter. That alone makes this product exciting for me. Even though what we’ve seen so far seems only a fraction of what this software will be capable of. If you want to check out more of Expert WordPress for yourself, Go Here.

Choosing how to monetize your blog is a huge decision! There are many ways to make money blogging and it can be hard to figure out which way to go.  There are many different options and it can be difficult to judge which type your readers will respond to most. Take a look at these different options, and make your choice with your readers and the market overall in mind.

Choice #1: Adsense

Adsense is probably the easiest way to monetize — and the most difficult! It’s easy because it’s just a simple code that Google gives you (they even automatically match up the ads for you!). You make money as soon as someone clicks on your ads, whether they actually go on to make a purchase or not. Adsense can also be incredibly difficult. You usually get paid a few cents per click and it can take a lot of traffic for it to add up to something that is even remotely worth your while.

Adsense might be a good thing to test, especially as you’re getting your feet wet with blogging. If you’re in the right market and find the right ad positions and colors, it can certainly turn into a nice hands-off income for you.

#2: Affiliate Products

Working as an affiliate selling other people’s products is an incredible way to make money blogging. For one thing, you get to earn money from the products without having to fulfill them yourself or deal with customer service issues. Nothing is better than that! The returns are usually higher than with Adsense, provided you’re able to find an offer that converts well with the people who visit your website.

You will have to decide if you want to sell digital or physical products. This decision will likely come down to what kind of niche you’re in and how your site visitors will respond.

Choice #3: Creating Your Own Products

After you get a loyal following of readers it’s easier than ever to create and sell your own information product! You’ll have to fulfill the orders and deal with customer service issues, but the tradeoff is that you get to keep all the money! You are also the one who knows your readers best, so you’re likely to come up with an offer that converts extremely well since it’s exactly what they want.

You can write an ebook, create a membership site, deliver a paid e-course, create a video series, or record audio. If you want to make the package even better you can offer several different options for extra value. The options are endless when it comes to monetizing with your own products. Some of your blog readers might eventually want to become an affiliate of yours as well!

As you look at these different options you might start to feel overwhelmed. That’s perfectly normal! It’s tough to figure out the best path to take when you are just beginning a new niche. A good way to get a feel for the best way to do things is to see what other blogs and sites in your niche are doing. You’re not trying to copy them, you’re simply taking note of what works and using it yourself.  There are also many programs available that can take you by the hand and help you to make money blogging!  The most important thing is to have fun and keep moving forward!

An example of the most popular WordPress plugins being downloaded is WordPress.com Stats, in fact at the time that I am writing this article, it has been downloaded more than 37,000 times by top seo services. To be able to use this WordPress plugin you will need to be running WordPress version 2.1 or higher. It is also compatible up to 2.7 beta.

WordPress.com Stats offers you a really simple way of retrieving data. I sometimes find that the more complex stat systems such as Google analytics or mint provide far too much information which can be confusing especially if you are new to blogging.

Installation is extremely easy and is done in 4 steps

1. First you will need to upload stats.php to your /wp-content/plugins/ directory.
2. Then activate the plugin through the ‘Plugins’ menu in WordPress.
3. It will then ask you to enter your WordPress.com API key, you will need to do this to enable it to work.
4. After a few minutes you’ll be able to see your stats.

Once the software is installed you can view the stats in less than 20 minutes. It also has the added function of not including the hits of logged on users, which is very useful if you are constantly updating and adding new posts.

This WordPress plugin will provide you with valuable information such as letting you know which pages and posts are the most popular, what people are clicking on and where your traffic is coming from. The way the information is viewed is very simple and easy to understand..

You can use the plugin on either a hosted or unhosted accounts and because all the processing and collection of data is not done on your server thus, it does not affect the load on your hosting account making it one of the fastest stats systems you can use.

Another popular WordPress plugins is Google XML sitemaps. Over 1000 people in a day are adding this plugin to their websites and blogs and the advantage is because as you update or create a post the sitemap is automatically updated and all new information is passed to all major search engines such as Google, YAHOO, MSN and ASK.

You will need to have a running WordPress 2.1 or higher to be able to install it and you also must have access to an ftp programme in order to create the files needed to install the software.

Adding WordPress plugins to your blog will not only give you access to a lot more information, better yet, these plugins are designed to make your website more pleasing to the eye and far more user friendly taking it to the next level.

There was recently a clash of the gurus over whether or not AdSense is dead. You probably got all the emails too. No, I haven’t bought anything from these emails; I just wanted to comment on the idea that AdSense sites are dead.

First of all, you have to define what constitutes an AdSense site. As I see it, there are several types. Some the search engines are working on killing; others will continue to work just fine.

Search engines are trying hard to drop the auto generated junk sites, or scrapers. While they can get rankings for a short time, they are very prone to being dropped completely. You can make these and might even earn money off them, but you will have to keep making more to keep up your income, and they are likely to disappear faster and faster.

Premade AdSense sites are a mixed bag. The trouble is that many people may buy and put up the same site. How the sites are made can in part determine their success or failure.

Sites made exclusively with articles from article sites have the advantage that every person will choose different articles and the disadvantage that some articles will be on an amazing number of sites.

Private label articles have similar advantages and disadvantages, although grouped articles are more prone to all being on individual sites, making entire sites more likely to match.

However, private label articles also have the advantage that you can modify the articles themselves freely. Anything from changing a few words to adding or deleting sentences to complete rewrites is acceptable.

Authority sites are built to be highly informative for the visitor, in a format that is highly usable. They’re dynamic, so the search engines and your users always have something new to read.

Honestly, I don’t see authority sites as anything new – just a repackaging of one way to build AdSense sites. They’re simply a reminder that no matter where you get your content, you need to think of your users as well as the search engines in order for your site to last a long time and earn good money.

What kinds of sites do I think will last? I don’t care what name you call them by, but sites that give visitors what they want are always the best. This means you will probably need to go dynamic at least a little, so that your information is more up to date, and you will need to keep an eye on what brings in the most visitors, so that you can make more interesting pages for them.

Any site can survive, even if it is not dynamic, if it has what your visitors want. That includes private label article sites and sites built with articles from article sites. When you build a site, stop to think about what will be useful and last a long time, rather than just what will be fast to build. You’ll do a lot for your business if you plan for the long term.

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