AdWords can be complex if you dont know what you are doing. It isn’t just "pay the highest bid and leave". You gotta tweak the campaign, tweak your ad copy, ad titles, and landing pages.
The best places to look for information are:
http://www.webmasterworld.com
http://www.searchenginewatch.com
-and read Google AdWords Blog
Don’t knock AdWords – it’s one of the best advertising solutions for a shoestring budget. No way you would be able to pay $14 and get 43 visitors through newspaper ads or phone book ads.
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