When we use marketing techniques and we invest some money into them, we desire the best results. There are some unique ways to earn money while you reduce your marketing efforts. I use these ways:

Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales. Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.

Maximize the effectiveness of your banner ads. Don’t just use the same ad on every banner, use a variety to attract the greatest number of clickers. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.

People have been taught all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.

Test the “bill me later option” on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.

Hold a “buy the most wins contest” on your web site. Tell people each monthly winner will get their entire purchase refunded. Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily.

Give your visitors tons of choices so they don’t get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.

Add multiple profits to your web site. If you’re selling business books try to sell business services, courses and supplies too.

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Filed under: Marketing and Advertising

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