As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. An expert in Google Adwords, Perry Marshall, advises all pay-per-click managers and Adwords users to utilize Google Adwords Keyword Selector Tool in each ad’s design. This free tool allows you to find the most profitable and popular keywords in your niche, and can also help you drill down related keywords that you can use for other campaigns or just general keyword research. When your ads are underperforming, the Keywords Tool is what you need; there is a big possibility that you’ve created an ad with low-traffic keywords which is why they are not being clicked enough.
The following will help you effectively use the Google Adwords Keyword Selector Tool in your Adwords campaign:
1. Do a broad search. Using very specific keywords or keyphrases with regards to Google Adwords may not be a good idea because you only get mediocre results. Come up with a broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.
2. Create different ad groups using a set of similar keywords. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. The ‘relevant keywords’ feature in the Google Adwords Keyword Selector Tool makes it easier to narrow down your search.
3. Employ a ‘negative keywords’ strategy. There are occasions which necessitate removing of words or phrases that don’t serve a purpose in your market; you can fine-tune the Google Adwords tool to eliminate particular words particularly those that are irrelevant to your niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. Google Adwords Keyword Selector Tool now shows results but the word ‘free’ will not be seen.’
4. Apply the Site Content feature if you have trouble with starting. As Google finishes scanning your webpage and it’s content, it will offer suggestions of keywords. For example, if your home page provides information about services and trends in your marketplace, these may be strong keywords for your particular niche. The results will show highly targeted keywords connected to these ideas and topics after scanning completes.
5. Location, location, location. Including the location (a town, a city, or a state) to the key term or key phrase is very crucial. If you are currently establishing a service or product in a specific area or location, it can be very useful since the traffic you get out of these keywords will definitely be higher and qualified ones compared to general search. Consider appending a keyword or keyphrase with a location to determine the best combinations for your ad campaign.
