The Three Disastrous Errors of PPC Campaigns

In this small post, I will expose the Three most common and disastrous errors made by pay per click marketers. I will as well give you many directions for more effective campaign management. In a few minutes, you should have enough knowledge to transform your loosing campaigns to high profit earners.

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I recall when I embarked on my very first AdWords Campaign. I was really nervous! I studied so much articles about PPC that I was sure I knew everything and I was certain to earn simple profits!

So I chose a product to advertize with affiliate marketing, I used a Keyword program to uncover great keywords with a high number of searches per month and I began to pay for each of these keywords and directed the bought visitors straight to the merchant’s page.

How naive I was! And I lost a nice amount of cash.

And this is exactly how almost all beginners go and their results are as terrible as mine were! So terrible that 50% or more of them guess that these online marketing opportunities are no less than a scam and that it doesn’t work.

They are right and wrong at the same time. It’s not as easy as many gurus state it is, and this is where the scam is. But if you know how to do it, it does work, and it works pretty well.

Have just a few minutes?, Read the content of this page: Google Cash Detective and you will learn how I find the converting campaigns of my competitors.

So the Three most common errors are:

1) Putting too many different keywords in a single adgroup. By doing this you won’t have an ad relevant enough to your keywords and at the same time to the destination page at the same time. Relevancy is one of the most important points to care about. If you are relevant you will manage to get a great CTR (click through rate), quite good conversion rate and low cost per click.

B) Dismissing the numerous long tail keywords. Really, Pay per click engines are at present very competitive because thousands of other affiliates bid on the same keywords as you. CPC has dramatically increased these last years and it’s not uncommon to have to bid $35 for only one click. Here is the reason why it is so important to use the long tail keywords. For instance if you are advertising a product showing how to lose weight fast, don’t bid on the keyword “weight loss”! No doubt that you would bid a lot if you were to bid on this expensive keyword and you would surely not experience a lot of sales because this keyword is not very targeted. What if the searcher is looking for “weight loss scams”, or “cheap pills for weight loss” or “videos about weight loss” or “natural weight loss” and so on. Purchasing long tail keywords will allow you to bid less money for each click and to target women and men looking for the product you are promoting.

Three) But the most important mistake is without the shadow of a doubt not tracking the conversion ratio for each keyword. What does it mean? Let’s say that you have a break even campaign, ie a campaign where you pay the same amount of cash as what you are getting from your sales. Do you know that generally approximately 95% of your keywords do not convert? Only approximately 9% are converting. If you had the knowledge and knew how to stop bidding on the useless keywords you would finish with a super profitable campaign.

The problem is to observe which of those keywords are profitable and which are not.

Thanks to a PPC Spying service, like Google Cash Detective, it woul be very easy to find such keywords. Read my Google Cash Detective 2 Review to learn how I am using it to find profitable campaigns.