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If you’ve been in the Niche Marketing field for any length of time, then you’ve seen all the advertising landing pages telling you about some Internet Marketing software that will make you a million dollars in a week. And what’s even better is that they’ll sell this Super Secret software to you for only $97 per month.
I’ve been earning money as an Internet Marketer for many years now. In that time, there has been thousands of programs that are suppose to help Webmasters. I’ve used a lot of software designed to make me money over the years. Some I bought, some was sent to me to try out by the designers. I can tell you that of all the software I used, I would only buy a few of the programs available if Google didn’t have these free tools available. Most of the software being marketed on the Internet is worthless or there are free versions that do just as good. The truth of the matter is, you don’t need a lot of software to be a successful Internet Marketer. I make a lot of money using free software available to anyone.
Google’s free Webmaster tools are great and free to use. Here are four important tools that I use and are available to anyone thanks to Google.
Google Trends. Google Trends is designed to track hot trends in web searches. This web based service tracks what is being searched for today.Want to know what was being searched for last week or last month? Not a problem with Trends. Just look it up. This is powerful for the Internet Marketer because it allows users to see what people are searching for, whether it’s a product, service or information.
Google’s Keyword Research tool is something that no Internet Marketer should be without if you’re trying to earn quick cash on the Internet. Ever since Google has allowed us a peek into their search data, this tool has become popular with many marketers. The Google Keyword Tool will show you how many times in the previous months a keyword or keyword phrase has been searched for. After finding some hot trends with Google Trends, I use this tool to see how many searches there have been for the terms. This tool will also tell you how much per click advertisers are willing to spend. This is very important for those of you wanting to make money with Adsense.
Serious Webmasters will want to use Google’s Webmasters Tool program. Whether you have a blog or traditional website, this tool will come in handy tracking your rankings. This tool from Google will show you the top 20 keywords that your site ranks for along with how many backlinks your site has.
Google Analytics. Google Analytics simply analyses the traffic to your site. Although too long to list here, Analytics is a full scale analysing program that gives you important data about your website. Analytics will tell you whether each visitor came from a website or search engine amoung other things. This information is critical when deciding on which keywords to optimize your website for or trying to decide which affiliate offers work and which ones don’t.
You don’t have to spend a fortune on tools to be successful with Internet Marketing. Google has given us Webmasters free tools to keep track of our online efforts. Save the money you’d spend on high priced software programs and outsource several of the chores you hate to do!