Intelligently Placing Ads to make money

To make money with Google AdSense, it is not just inserting AdSense units into your blog/site that is important, but strategically placing them for utmost profitability. The location of your AdSense determines whether or not it’ll be clicked on by your visitors. If it’s not clicked on, then it’s useless. But you must understand that people are not robots and hate to feel used. They won’t click on just any ad just anywhere!

You have to be pragmatic here. Ask yourself, “Will I click on this if I see it on someone else’s site?” If you won’t, why will they? The following tips will be helpful in coupling your AdSense into your site strategically for utmost profitability.

1. From research, I’ve found that 336 X 280 Large Rectangle is the best paying ad of all. The best place for 336 X 280 Large Rectangle is at the top right corner of your blog for easy accessibility

2. Use relevant color palettes. Colors which blend into your content do better. This really helps to make money with Google AdSense since the ads simply looks like your regular text and not adverts

3. Strategically place ads in prominent places where it will be obvious and easily clicked by visitors on your site. One of the best of places is in-between your posts. Check out the article I published on how to insert AdSense units in-between your posts

4. Always make sure that the first ad unit is displayed in the best location on your site

5. It is also more advisable to pick the Text Only option instead of Text and Image option because the Text Only option does better in terms of ad performance than Text and Image option. However, the Text and Picture option adds some color and flavor to your blog sometimes. Of course, you will now have to decide your priority – picture or money

6. Be constructive. If you want to place an ad on the top of your page, immediately above the post for instance, a horizontal rectangle like the 728 X 90 Leaderboard format is most appropriate. If you want an ad on the side bar (right or left to your post – depending on your layout configuration), for instance, a 336 X 280 Large Rectangle and 160 X 600 Wide Skyscraper ads would be structurally perfect

One thing is certain, it’s not just what you do that counts, but how you do them. If following the six tips provided above will truly help you make money with Google AdSense with incredible profitability, won’t you go ahead and just do it?

You can never underestimate the importance of strategically inserting Google AdSense units if you truly want to make money. Check out http://adsense-office.blogspot.com for related topics.

These tips are applicable to what is forex niche web sites as well.

I am thinking of buying a domain name and creating a new web site. I've got lots of content and, while the design is pretty plain and basic, I suspect it will get moderate traffic. (Maybe 1,000 hits a month would be my initial goal.)

If I want to advertise on this site, what is my best way to do it? Google Adsense? IndustryBrains? Advertise.com?

I've heard a lot of people have had their google adsense terminated if they get too many clicks. I'm not going to cheat, but I don't want to be ripped off. Any positive experiences with google?

What about other companies?

Also— I have no idea how much you get paid per click on these places. Would I even make any money doing this? (The site will go up with or without ads– but if possible, it would be nice to make some money too.)

Thanks for any and all answers. I do check back. :-)

Free Advertising Still Works

Many webmasters will tell you that the days of free advertising on the Internet are long gone. Though it's most likely the case that paid advertising works more effectively, free advertising is by no means dead.

There are many forms of free advertising, such as forum signatures, viral ebooks, and article marketing, which is indeed proof that free advertising is not dead. For the purpose of this article however, we will just focus on posting ads at forums and classifieds sites which is very simple to do.

When it comes to placing free ads, it’s largely just a numbers game. The more ads you have circulating, the better the results. And there are too many places to count when it comes to posting free ads. The great thing about free advertising sites is that most will allow you to post your ads over and over. A lot of free ads forums make so you move your ad to the top with just a quick reply.

It's easy to find sites to post your free ads. You can use Google or basically any search engine to do searches for terms such as free ads, free classifieds, free advertising forums, etc.

Persistent effort is the key to be successful with free ads. You pretty much have to post day in and day out. If you track your results, you’ll quickly learn which sites and what times are the most effective for placing ads. Knowing where and when to place your ads will be a huge time saver and will make your job a whole lot easier.

In the end, your offer will largely affect your success when it comes to free advertising campaigns. Promoting an offer that either has a wide appeal or is free, or better stiil both, will most likely bring the greatest results. Offering something that would appeal to other advertisers and webmasters is a good thing, because those are the people that spend the most time at free ad sites. If you happen to be offering something related to advertising, or even better, free advertising, you chances of success can be greatly boosted.

While posting free ads may not be the most effective traffic generator, it can certainly be effective enough to start pulling in some good targeted traffic, especially if you make the effort to do it on a consistent basis. And combining this method with other forms of free advertising, such as using forum signatures, social bookmarks, submitting articles, etc., it is quite possible to get a brand new or unnoticed site off ground in just a few short months.

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there are modern advertising methods that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget. 

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

Every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet. But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users? 

Here are a few modern advertising methods:

1.  Place an ad on the websites frequented by your target customers.  Before doing this, you need to define who will be your target customers.  Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed your target customers. 

Also, consider the website’s search engine placement, traffic, external linking and the other ads placed on it.  External linking will determine if there are other sites that link to this site.  This will mean that people can get to the site where your ad is placed, even if they are browsing a different site.  Check if many of your competitors have ads on this site.

2.  Placing ads on some sites cost some money.  However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site.  This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking.  This is similar to making a statement that your site’s content is important that other sites have links to your web pages.

3.  Pay-per-click (PPC) is also a good method in Internet marketing.  You will only need to pay for the ad if the link is clicked.  If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses.  There are also services that help you determine effective keywords and monitor the PPC results.

4.  Choose your domain name wisely.  It is still being debated if domain names matter when it comes to search engine placement.  Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links.

5.  Make sure you have useful content on your sites.  While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer’s confidence in your site.  It may even affect your sites traffic and can get your site removed from search engines.  So make sure that keywords are used strategically.

6.  When thinking of keywords, think like your target customers.  What do you think are they going to search so they can get to your site?  Also, use specific keywords or key phrases.  Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

Two final tips on marketing products and services, sell the benefits and track your ads.  Always check how much you have spent on placing links on frequently visited sites and on PPC.