Driving traffic to a Rating Community?

Does anyone have any suggestions on what would best strike some interest and traffic to a new Rating community we have established? www.RatingHQ.com .

If you have any suggestions such as site improvements, ideas, TOPICS to create items for, places to advertise(cost effectively), etc. Let me know !

Also, for all you opinion writers out there, get started now on the site. It does have a revenue sharing program with Google AdSense, you get 50% visibility on the pages of the ITEMS you create, but duplicates are not allowed, so for example if you created the page "Dilliards" then your the only person that will ever get 50% revenue share for a listing on "Dilliards".

Google’s "blogger" gives you the option of putting ads called Adsense on your blog. Do they generate a lot of revenue?
How much traffic can a blog from Joe Blow get? Is there an average range?

The only way to apply for adsense is to allow access by "partners" of google to access my adsense account. The fine print says I don’t "have" to. But then it says if I don’t – I might not be able to run any ads? In this day of hacking and lies – I am concerned this is a stupid thing to do. I have no idea if "partners" can see my adddress, name, etc.

" and still not get a single sent"
a single cent

how to add google VIDEO search box to my site ??

hi all
i know how to add google search box to my site, and you can even do this using adsense, but my question is:
Is there anyway to add google video search box to my site.

so for example: visitors to my site can search "Tom and Jerry" and they will see all tom and jerry videos from google…. a page like this http://video.google.com/videosearch?q=tom+and+jerry
and not like this

http://www.google.co.il/search?hl=en&q=tom+and+jerry&btnG=Google+Search&meta=

thats all
thanks