Google Adsense

If you’ve been using Google’s AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you’ll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer’s belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you’re at it you might want to ensure the word springs up in the page’s last paragraphs.

And of course, it’s very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you’re really passionate about. That way, providing you give it a lot of effort you’re bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can’t find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn’t take much, often just changing a few words will give you the right results.

And of, course there’s the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you’ll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at Adsense Big. They are offering 100 fresh new templates every month.

Read More about Google Adsense at Google Adsense Knowledge Blog

Google Adsense

For any web page to be ‘ranked’ in the search engines and attract searchers it’s essential it has backlinks. Backlinks have three key properties, the web page from which the backlinks are derived, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to.

The quantity of backlinks

The number of backlinks to a page is one of the key properties the search engines consider when deciding how to position the page in the results displayed to the searcher.

The source of the backlinks

The source of a backlink can pass authority and indeed visitors to the page to which it points. So it follows that pages with backlinks from authoritative pages will receive a much higher value consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally are attributed with more trust and authority.

Google Page Rank

Google has the concept of ‘page rank’, this is the value indicator it attributes to a page it considers to have accumulated authority over time from backlinks pointing towards it.

The ‘anchor text’

When you see a backlink on a web page it often has a label a word or text associated with the subject at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines give to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for sites related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

The majority people undermine their backlinks strategies because they fixate on quantity as opposed to quality of backlinks. Having a substantial number of backlinks to your page doesn’t automatically mean the search engines will see your page as relevant.

How to build backlinks

So here is my risk free guidance for getting backlinks to your pages, good visibility in the search engine results pages and quality traffic to your web pages.

1. Selecting the right keywords from the outset is essential.
2. Your objective should be to manufacture a keyword cloud.
3. You should always begin by identifying a key word or phrase which has a good traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. I look at words and search phrases related to my ‘top’ level phrase and create my ‘cloud’.
6. Using this cloud I put together a library of content containing articles, videos and blog posts each with backlinks labeled with the appropriate anchor text and then use a portfolio of content distribution systems to disperse my materials to a group of directories.
7. When I author content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.

Sometimes called inbound links, backlinks are the sledgehammer of search engine positioning and traffic generation. Backlinks have three key properties, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The volume of backlinks

The number of backlinks to a page is one of the elements the search engines consider when deciding where to position the page in the SERPS (Search Engine Page Results).

The source of the backlinks

The pages from which backlinks originate pass ‘authority’ and searchers to the page to which the backlinks point. So it follows that pages with backlinks from ‘trusted pages will receive a much higher value consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally carry more trust and authority.

Google Page Rank

Backlinks from web pages with high page rank (a value awarded by Google to any page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

When you see a backlink on a web page it normally has a label a word or text related to the subject at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines award to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for sites related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common issues

It’s not unusual for newbies to confuse the quantity with the quality of backlinks and become quickly frustrated by their lack of progress Having a significant volume of backlinks to your page doesn’t necessarily mean the search engines will see your page as relevant.

How to build backlinks

So let me tell you my no nonsense process for getting backlinks that will make the search engines take notice of you and bring quality and appropriate traffic to your web pages.

1. It is essential you get the right keywords before you expend any effort whatsoever.
2. I like to build a keyword ‘cloud’.
3. I most often start with a single primary keyword or key phrase which has substantial visitor traffic.
4. To work out the amount of visitor traffic is being generated by searches for my primary keyword I use the Google keyword analyzer tool.
5. The Google tool creates a list of keywords connected to my main keyword and from this list I build my cloud.
6. I then manufacture content in the form of articles and videos in which I have embedded backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and distribute these to a wide range of content directories.
7. When I author content I do so with the visitor in mind so as each item of content attracts backlinks to itself as well as sends backlinks to my target pages.

If I use high paying adsense keywords, I get high amounts per click but no traffic. If I use low paying adsense keywords, I get high traffic but not much in click amounts. What to do?

Googles Adsense program has been delivering focused advertisements to net pages for a period of time and permitting those advertisers to market products. This has generated a revenue machine which has added much power to the advertisers strategies. Additionally, Google allows people who host these advertisements to share a proportion of the income when people click on the advertisements. Its a win win deal – the marketer gets a potential conversion, Google gets money for it and the web site showing the ads draws money to its owner.  That’s why it’s one of the models Affiliate Classroom 2 promotes.

Adsense is a free program from Google that enables you to register an account and display topical adverts on your web page, blog, or on free article directories like Hubpages and Orble. These are targeted advertisements. That implies the Adsense information in the Google box relates to the products being sold on the internet site or the data being conveyed. This has extended to display mobile and video advertisements.  

For example a web site selling property will have Adsense info adverts on estate agent services, and other sites with similar info. These advertisements are paid for by the publisher to Google, and they are particularly targeting their niche areas. You get paid as an element of the Adsense program as a way of saying thanks from the publisher for showing the ad and providing traffic. Google knows that folk react well to quality content versus a search listing. Notices how descriptive the sales copy for the advertisements are on assorted Adsense enabled web pages.  

Here's an example of one: 

Acting roles 
10,000 new jobs adverts each month Find a job with Gumtree today!  
www.gumtree.com 

Notice how it uses content to sell the idea of the web site benefits. This is a sort of copywriting, and publishers using Adsense make a large amount of money from knowing their markets with ads like this one.  

If you make a niche website with Adsense advertisements and place links to the site in applicable directories and search engines, visitors will reach the site and may click the advertisements. Give it a whirl. Go to https://www.google.com/adsense/ and create an account. Choose the type and style of ads that suit your content and products, and plug in some work advertising your website. If you already own a heavy traffic site that converts well, Adsense will be a nice lucrative extra! If your internet site is struggling to get traffic, Adsense will probably not do much for you yet. Get some help on SEO and selecting the best keywords for your content so that Google searchers find your internet site.  

Don’t confuse Adsense with Adwords. Adwords allows folks to make a purchase direct from the publisher using focused keywords and baiting sales copy. Adsense using baiting sales copy permits you to earn from folk clicking on the ad called impressions. This is good as Adsense connects you with folks seeking info. Adsense information advertisements can provide large amounts of extra cash. It’ll reveal your site further and increase your site ranking.  

Have fun with your Adsense campaign.

Further reading: Affiliate Classroom 2 Review