Money on the Table with Google Adsense

If you are like me and you make a decent portion of your monthly income from Google’s Adsense program, then you want to make sure that you are making as much money as possible with every single click. The funny thing is, many Adsense publishers are leaving alot of money on the table because their account is suffering from something called a smartpricing penalty.

So what is smartpricing, and why does it exist in this pay-per-click system in the first place? In order to understand what smartpricing is and why it exists, think back why a search engine would offer sponsored links in the first place. If you have a popular search engine and thousands of people search for the term ‘investing’ every single day, if your business is offering investment advice then people searching for that term would be very interested in what you are offering.

That is the purpose of the Adwords program in the first place: to connect people’s websites to interested visitors. However, this can be done with more than just links next to search listings. There are probably many different investment websites out there, and when they sign up for the Adsense program then the sponsored links appear on those sites and blogs (called the content network) as well as next to relevant search listings. But when a visitor clicks on a link from a related website as opposed to doing a search directly in Google, is that visitor going to perform as well for the advertiser (i.e. be likely to take action, whether it is buying or signing up as a lead)? Probably not, and this is where smartpricing comes in.

The purpose of smartpricing for Adsense is to identify websites and blogs that are not of the highest quality, because traffic and clicks coming from these sites tends to be much lower performing for advertisers. When a website (possibly yours) is targeted to be smartpriced, you will see a marked reduction in your Adsense earnings as Google has decided to charge their advertisers less for the clicks that come from your site.

Is it possible to prevent smartpricing? Yes it is, and I will show you how. Let me say though that I am not affiliated with Google and I do not know the exact ways on which the smartpricing algorithm works. I am speaking from my own experience, but I do know that my methods are effective at preventing smartpricing because it is typical for me to see clicks that pay out 1 dollar or more and that simply cannot happen if you are subject to this penalty.

Methods to Avoid the Smartpricing Penalty

Just as with search engine optimization, there are two main categories that you need to focus on in order to prevent smartpricing: on-site and off-site. The on-site factors are much easier to control and have the largest impact, so focus on these aspects first and then move on to off-site factors.

Here is a list of the things that you will want to include on your site: a clear privacy policy, a ‘contact’ or ‘contact us’ link, a ‘bookmark us’ link, terms of use, and depending on the nature of your site you may also want to include an informational disclaimer. It would probably be the best to include this information in a small bar that is at the bottom of each page. It will really make you site stand out and look professional in the eyes of the Google media bot.

Another on-site factor that you will not want to ignore is a consistent page layout as well as a coherent internal linking structure. When you link to pages within your own site, make sure you are consistent in the way that you structure the links, and focus on making it as easy as possibe for somebody to navigate through your site. In terms of off-site factors, this is a little bit more out of your control but it is pretty simple. Basically you will just want to make sure that most of your links come from legitimate and relevant sites, and you will not want to participate in any programs like traffic exchanges of paid-to-surf programs.

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Google Conquest Review – Introduction

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Internet marketing is a broad open playground where people are making different amounts of money every single day…and because of the low costs of selling information, and setting everything up, most of the daily big sum in earnings is actually profit.

The real beauty of the internet is that you can reach many of people (potential customers) in seconds-minutes. All you need to do is know where they go to and what they are willing to buy.

Other way is to monetize your site with adsense. You can find also people making ten of thousands of google adsense income.
But before you get to that stage, here are a couple of things you need to keep in mind:

1) Don’t expect to become rich easily, it will take a few months of regular work to see a day job crushing income begin to form (still, worth waiting for huh?).

2) You’ll have to do some…urgh, work. Not as many as a daily job, but still – you will have to apply some effort. Just remember, once you’re making daily profits, you can start thinking about outsourcing your tasks so that you can earn money without lifting a finger (blissful lifestyle ahead!).

3) You have to study, or have a clear roadmap. There’s no point in working away at things that will not bring you results, and there’s only so much money guesswork can bring you on a daily basis (unless you’re ridiculously lucky).

For below $100, you can get a domain name (or several), get a cheap hosting account the people that store your websites on a big server somewhere so that people can see it online), and you’ll have about $50 or so left to play with.

With $50, you could by many things. But if you really want to make the most of your money and see real life results in the quickest possible time, you’ll need these things:

  • A plan of action
  • A product to sell
  • The tools and material to reach buyers of your stuff

Sounds simple I know, but after all is said and done, that’s really all there is to it.And guess what, you can get all three of these things for under $50 if you look hard enough.< You can find information on how to start your own ready made business in a box with all the tools, the plan of action and the product to sell, for under $50?
Don’t worry, once you started, you can always find a lot of internet marketing strategies in the internet for free. Note down the tips and implement it. Repeat them if the strategies are effective.

What is online viral marketing? It is basically a successful advertising campaign. The phrase was a creation of a business school graduate, popularized by the media and a media critic named Douglas Rushkoff. It simply refers to your ability to reach an unlimited number of people by starting out with a handful.

If you tell me something that I think is interesting, I will tell my friends about it. If they, too, think it is interesting, they will tell their friends. They probably know people that I do not know. So, the circle of growth is unlimited. In the old days, we called it word of mouth advertising.

The difference between word of mouth advertising and online viral marketing has to do with the number of people that someone talks to every day. Let’s use me as an example. In my “real” life, I talk to my close family members every day. I may talk to my extended family members and my friends once a week.

Some of them I haven’t talked to in years, “live”. But, via e-mail and social networking sites, I communicate with all of them, every single day. If I find something that I believe in…something that moves me, I will share it with at least 30 people.

Surveys say that the average person shares this kind of thing with only 12 people. So, I may be a little outside of the curve. The point is that the 30 people that I know will share with others. Effortless, information moves through this wave of people. Will the wave eventually crash?

If you have an effective online viral marketing strategy, you may be able to generate numerous waves; when one crashes, another forms. There are a number of different strategies, but all of the effective ones include one element. There is something “free” for people to share.

In some cases, it is simply a well-done commercial. Sony had one a while back. It was posted on YouTube and people sent it around. To date, it has had hundreds of thousands of views. How many people bought something? Who knows?

The point is this. In order to reach hundreds of thousands or millions of people in the past, you would have had to pay for television advertising. And, of course, you would have had to buy space on the most popular shows and the costs are prohibitive. With online viral marketing, you can reach that many people for next to nothing.