Hi there,

I had an argument with couple of friends of mine about Google the other day. They believe Google has patented their main advertizing programs, where I think that there’s no way to patent this advertizing model, because it’s just a model, a software solution for internet advertizing.

Does anyone knows the answer to that one ?

What is the difference between business blogging software and blogging on a free solution – other than the obvious?

There are a variety of factors that you will want to consider if you are debating whether you should purchase business blog software or go with one of the many free blogging platforms. Blog solutions like WordPress, Blogger or others.

#1. The first most important factor is professionalism. It is considered less professional to host your blog in one of the free blog platforms. However, free blogs should not be ignored as a secondary blog to support your main business blog software solution.

#2. Hosting Your Business Blog – If you are using a professional, business blogging software company your blog should be hosted in a server cloud environment that improves uptime, performance and scaling. It also helps control your effort in blogging and content creation.

#3. Business Blog Goals – Your Business Blog Custom Software should not be a traditional blog. It must be developed to win the best results for your business. The software should automatically optimize content for search engine ranking as well as make your business blog generate leads or sales. This sometimes means combining your business blog software with tools like Salesforce.com or Outstanda to capture leads and follow up with them automatically.

#4. Multiple Blog Authors – Some of the free blog platforms do not allow multiple blogs writers and a business blog should allow for many different employees and PR professionals to contribute articles to the business blog.

#5. Blog Software Support – Do you know who to call when you need a change made to your business blog software? Having a reliable expert that can help you make modifications to your business blog, including plugins, software and templates, is a big plus over needing to figure it out yourself or find a programmer you are not familiar with.

In the end, the most important thing is not the blog software – it is about the business goals. What are your corporate goals that make you consider writing a blog? It it connecting with your audience? Maybe twitter is better. Is it improving your website performance with additional articles and blog posts? Is it leads generated via blogging or direct sales? These are all very good business blog goals to shoot for, but you cannot do them all well with one blog. The best business blog is going to have a crystal clear business goal that can be measured – and improved through controlled experimentation.