What is Google Adsense?
By admin ~ August 31st, 2008. Filed under: Adsense Lessons.
Google AdSense is an ad publishing program where website owners can place ads, administered by Google, onto their sites and generate revenue on a ‘per-click’ basis.
These ads are known as contextual ads, in which the ads that appear on each webpage are based on the page’s content (in addition to the user’s geographical location and a few other ‘undisclosed factors’).
If you haven’t already, you’ll come to find that Google likes to keep things as top secret as possible. The rules of doing business don’t change on the Internet. You can make a lot of
money through AdSense, but it takes a lot of time to build up a network of sites, and you should also look at other revenue opportunities to back you up.
There’s a lot of debate in the online marketing community about the “ethics” of building AdSense websites and what they really mean. For me, personally, all this talk is a waste of time. Whether you’re building spam-filled websites whose only purpose is to attract traffic and get them to click on your ads (coming in and going out in a circle), or whether you spend hours on end creating beautiful content and use AdSense as a means to offer “related content” to your readers… It doesn’t really matter.
What matters is that you build websites that last. Read that sentence again…
A spam-filled website will die out in a few months as search engines crank up their algorithms and weed out the bad stuff. A website that actually provides useful, and most often times, fresh content will take longer to rank and will earn less revenue in the beginning, BUT it will continue to grow and will keep earning you more money for a long period of time. Secondly, once you have an established website in one niche, it becomes a lot easier to monetize that niche through additional websites.
And that’s what you should really remember about AdSense. The riches promised to you by all the AdSense gurus can be gained by creating multiple long-term optimized websites in profitable niches.
AdSense is NOT about making you rich overnight. AdSense is supposed to supplement your income from a website. It takes time to build and usually it isn’t anything to write home about. However, once you multiply this small trickle of income by 5 or 10…
It suddenly takes on a life of its own. Don’t rely on building one AdSense site and then living off it for the rest of your life (unless you happen to have the most visited site on the planet, that’s not going to happen). Build several websites in profitable niches, and this next statement is VERY important… Make sure you add other sources of revenue on each website as well.
We’ll talk about this more in an upcoming lesson, but you need to understand right away that there are multiple streams of revenue with content-rich sites. Boy do I have a secret to tell you! I can’t spill the beans just yet…You’ll just have to wait until we get there. You need to learn some other things first…
In my opinion, AdSense is the only game in town when it comes monetizing with a pay-per-click publishing network. But you’ll need to continue to keep your eyes peeled because Yahoo PubNet and MSN’s new PPC network are chasing Google’s tail. Before we end this lesson, you need to familiarize yourself with the formula below so that you can see just how easy you can successfully build your AdSense (‘VRE’) websites. I call this “The AdSense-Site Formula”. Here’s how it looks…
High EPC + High Click-through Rate + Content webpages +
Tracking your AdSense stats = AdSense Profit
This formula applies to any successful VRE site, and we’ll be getting into the gritty details in the lessons to come. In our next lesson, I’ll sit down with you and take you through the steps that I personally use when finding the most profitable niches.
Stick around… without our next lesson, you’ll be stuck in the dark without a flashlight. (I know, I know…that analogy could use some work ).
Brought to you by:
Matt Callen
Internet Marketer
www.HyperVRE.com